the “xbox one” spock rather looks like zach on halloween… ;)
halo spock ;)
The making of the Xbox One ad. Zach so wants a freebie.
zachary quinto as spock for xbox one (2)
zachary quinto as spock for xbox one (1)
Microsoft has recruited England football captain Steven Gerrard and Star Trek actor Zachary Quinto for the global TV advertising campaign for its new Xbox One games console, which launches next month.
Sony has already launched teaser ads for its rival PlayStation 4 console, also going on sale next month, in the first shots in a worldwide marketing battle with Microsoft likely to be worth several hundred million dollars.
Microsoft declined to comment on the cost of its Xbox One campaign, the largest ever undertaken for its flagship games console brand. However, the cost of such a global marketing blitz including TV advertising is likely to be at least $100m, according to industry sources who have worked on such campaigns.
The ad campaign features Gerrard, Quinto in character as Star Trek’s Spock and other stars, along with characters from top games titles – such as games Dead Rising 3, Ryse and Titanfall – “beckoning” to viewers to join them in the Xbox One revolution.
Zachary Quinto in behind-the-scenes of Star Trek Into Darkness.